Who we are
Scandinavian Tourist Board or STB as we are more popularly known - is a joint initiative by the national tourist boards of Denmark, Norway, and Sweden. STB is responsible for promoting Scandinavia and Scandinavian tourism products in the Asia-Pacific markets, with particular emphasis on the major markets of Japan, China and Australia and a focus approach to the promising markets of Korea, Hong Kong, Taiwan, and Thailand.
The main tasks of STB include producing market intelligence, carrying out promotional and PR activities, educating and supporting the local travel trade, and thus ultimately boosting lucrative, high-end tourism to Scandinavia.
STB is fully owned by Visit Denmark (formerly the Danish Tourist Board), Innovation Norway (which includes the former Norwegian Tourist Board), and Visit Sweden (the former Swedish Travel and Tourism Council).
The STB regional head office is located in Tokyo while Beijing, Shanghai, Seoul, Manila and Sydney are home to our market offices and representatives. In markets with no direct representation, STB collaborates with Scandinavian entities such as the respective embassies, consulates and trade offices.
Visit STB Tokyo's website to find out more.
Principal partner
Scandinavian Airlines (SAS) is the natural choice for travel to Northern Europe and offers the customers the widest choice of destinations in this region.
In 2006 SAS celebrated its 60th anniversary. Over the six decades, SAS has maintained its position as one of the world’s leading international airlines, as well as one of the most innovative. SAS has made its mark in aviation history on a number of occasions by opening up new routes and shortcuts, and by introducing new unique products. The most recent example introducing a one way fare concept – the first network airline to do so in Europe.
Visit SAS's website to find out how you can fly with Scandinavian Airlines.
STB's representative in Australia
Carpe Diem is a result driven boutique PR agency offering expertise in experiential marketing, PR, sponsorships and event management. Carpe Diem represents STB in Australia.
Please contact Carpe Diem for any enquires in relation to the Scandinavian Tourist Board's matters in Australia.
Carpe Diem
Lvl 1, 16 Foster Street
Surry Hills, NSW 2010
Phone: + 61 2 9212 1332
Email: info@visitscandinavia.com.au or info@mycarpediem.com.au
Url: www.mycarpediem.com.au
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