Visit Scandinavia

VisitScandinavia Award-winning campaign

November 2009

The VisitScandinavia campaign won the prestigious PRIA (Public Relations Institute of Australia) Golden Target Awards for Excellence in 'Consumer Marketing and Social Marketing' for the Visit Scandinavia campaign on a national level.

Please find the judges’ comments below.

"A well planned and implemented campaign. The agency (Carpe Diem PR & Events) developed a clear profile based on research and developed a multi disciplinary outreach campaign that exceeded the objectives and expectations. The implementation was excellent in that it included a well thought out and comprehensive range of channels to achieve the objective. There was a comprehensive approach to the communication strategy, with clearly defined objectives and target publics".